Fast Moving Consumer Goods (FMCG) is one of the sector wherein demand of new product always emerge and to meet that need, companies are regularly putting their best efforts to meet consumer requirements. This emerging new demand is also open up the entry routes for new companies. Recent success story of Patanjali is also evident of how big the market of Indian FMCG sector is and how fast a company can grow in India.
FMCG sector growth rate is expected to be multiplied in coming years, especially the high populated countries like India. Particularly demand of FMCG sector is increasing due to increase in demand in rural areas. After latest implementation of Goods & Service Tax (GST) Act, demand in FMCG sector is growing in India.
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